Kings League MENA bets on fan loyalty after first full split

ALKHOBAR: Last year, 40,000 fans queued online for 1,300 tickets at the Kings Cup MENA. The question hanging over the sequel — that being the Kings League MENA’s first full split — was whether that was a novelty or the start of something.

Split 1 gave a first answer. It concluded at the end of October with more than 100 million viewers, according to league figures, tripling the Kings Cup MENA 2025 audience, with an average of 4.1 million tuning in to each matchday. “This season represented a major step forward for Kings League MENA,” managing director Wael Al-Fayez told Arab News.