Saudi academy uses behavioral communication to reshape business English training

While English is widely used as a second language in Saudi Arabia, communicating professionally in your non-native tongue is not as simple as learning grammar and vocabulary — you need to be able to recall what you know when speaking under pressure.

To address this, Mohammad Al-Mansaf founded Shaghaf (Passion) Academy, a Saudi training and consulting institution focused on what he describes as “communication performance” — the ability to translate existing language knowledge into effective professional communication.

“As we get closer to achieving the goals of Vision 2030, we can see that the Saudi workforce is relying increasingly on English because we are bringing in talent from different continents, backgrounds and nationalities,” Al-Mansaf told Arab News. “From that, we can start seeing new workplace challenges.”