Saudi AI firm Shaffra helps firms save up to 800,000 work hours using digital employees

RIYADH: Saudi artificial intelligence firm Shaffra has helped businesses save up to 800,000 work hours through AI-powered project management this year, as companies across the Kingdom begin integrating autonomous digital employees into their operations.

The Riyadh-based startup is also deploying AI recruiters that conduct approximately 15,000 to 20,000 interviews, while its AI call center services handle between 7,000 and 8,000 calls daily, according to CEO and co-founder Alharith Al-Atawi.

In an interview with Arab News, Al-Atawi said the company is working with several Saudi businesses and government entities to deploy AI employees across recruitment, customer service, human resources and project management, although enterprise-wide adoption remains at an early stage.