Saudi Arabia sets out AI principles for media, calls for disclosure of synthetic content

RIYADH: Saudi Arabia has introduced a national framework governing the use of artificial intelligence in media, setting out principles for transparency, accuracy and accountability as generative AI becomes more widely used in content production.

The AI Principles in Media document calls on media practitioners and content creators to disclose when material has been generated or assisted by AI, using clear labels, watermarks or metadata to help audiences distinguish synthetic content from authentic records, the Saudi Press Agency reported.

The guidelines establish eight core principles: Transparency and disclosure; factual accuracy and credibility; privacy and protection of public figures; preventing misleading content; accountability throughout the content lifecycle; impartiality and integrity; public awareness and empowerment; and ongoing impact assessment and regulatory compliance.