T10 cricket’s profile is on the rise

Two T10 cricket leagues are now in play. The Abu Dhabi T10 (ADT10) opened on Nov. 7 for its 10th edition and Italia T10 is preparing to open on Nov. 18 in Rome for its inaugural edition.

Both have six franchise teams and operate with approval from their respective national boards, the Emirates Cricket Board and Federation Cricket Italia. As the titles suggest, matches are 10-overs per team with a maximum of two overs per bowler. The tournament is a round-robin format followed by a series of playoff matches and a final.

ADT10 has seen significant year-on-year growth in viewership through television and digital streaming. The 2017 edition had about 37 million views that grew to 342 million in the 2021–2022 edition. 2 billion cumulative viewers across the nine editions.